New package design for 'GRV Centerfills' biscuits.
Assignment:
New packaging design for the relaunch of an existing product.
Purpose:
Shifting from ‘Retail’ to ‘Modern Trade’ for better sales.
Requirement:
Impactful visuals on the packaging.
Old Packaging Style
New Packaging Style
Concept and Designing
Product: Cream-filled biscuits shaped in a cartoon character
Target Audience: Children of the Age Group 5-12 Years
Concept: Keeping the TA in mind, we gave it a jungle theme with an illustrative look.
* A bear is shown playing with its 4-5 partners.
* Different rivers for different variants are created, such as chocolate, strawberry, and orange, to enhance the flavor depiction.
* Different articles like a leaf, sun, river, sun rays, hanging nameplate, etc. are parts of an exclusively created design.
Redesigning Product Image for Strong Visual Impact
Changed the old 2D design into a dynamic 3D image with bright colors and creative effects.
The Output : Beautiful Packaging Design
