Baby Rattles
Client Requirement
A client provided us with rattles in arbitrary colors and sought a packaging solution that included:
3 Poly Pack Tent Cards
11 Blister Packs
4 Boxes
Each packaging type required different quantities of rattles to accommodate price variations.
Our Approach
Categorization & Structuring: We strategically sorted the rattles based on their size and family to ensure an organized and appealing presentation across all packaging formats.
Defining Dimensions: We determined precise dimensions for poly packs, blister packs, and boxes to optimize material usage and create a cohesive, standardized look.
Adaptive Branding: To maintain brand consistency while enhancing visual appeal, we designed a dynamic logo that could adapt its color based on the packaging shade, ensuring seamless integration with the product’s aesthetic.
Outcome
Enhanced Brand Presence: A well-structured packaging lineup that elevated the perceived value of the rattles.
Optimized Consumer Experience: Clear, organized, and visually striking packaging for different price points.
Flexible Branding: A logo design that adapted to various color schemes, reinforcing brand identity across multiple SKUs.
Through strategic categorization, innovative design, and smart branding, we delivered a functional yet visually appealing packaging solution that met both aesthetic and commercial objectives.
before
Rattles received from the client in specified color combinations—initially provided without stickers or defining features.
after
Developed distinct sets in varied color combinations—enhanced with stickers and thoughtful features to evoke emotional connection and elevate product appeal
4 types of Boxes
Designed a set of four boxes in diverse hues and dimensions—balancing aesthetic variety with purposeful layout
Pouch Card
Created three size-consistent tent card designs for varied pouch quantities—strategically crafted to reduce cutting die and sheet size costs without compromising visual clarity
Blister Cards
Designed all 11 card types to reflect distinct color combinations and rattle quantities—each card uniquely matched to its corresponding rattle for cohesive visual identity
