New Package Designing for
‘GRV Centrfills’ Biscuits
Assignment :
New Packaging Design for relaunch of existing product.
Purpose :
Shifting from ‘Retail’ to ‘Modern Trade’ for better sales.
Requirement :
Impactful visuals on the packaging.
Old Packaging
New Packaging
Concept and Designing
Product : Cream filled biscuits shaped in a cartoon character
Target Audience : Children of Age Group 5-12 Years
Concept : Keeping the TA in mind, we gave it jungle theme with an illustrative look.
*A bear is shown playing with its 4-5 partners.
* Different rivers for different variants are created, such as chocolate, strawberry and orange, to enhance the flavour depiction.
* Different articles like leaf, sun, river, sun rays, hanging name plate etc. are parts of exclusively created design.
Redesigning Product Image for Strong Visual Impact
Changed the old 2D design into a dynamic 3D image with bright colors and creative effects.
The Output : Beautiful Packaging Design
Shelf Display Option for Retail and Modern Market
