Project Eco Panda

A Packaging Design that brought in RECORD SELLING of
10 lac pcs. in a span of 6 years

G

The Process

Step 01

Defining Product Name

Assignment : Packaging Design for a new product

Purpose : Launching of the product in Economic range of Magic Car (as shown).

Solution : We proposed the name Panda, considering product colors and kids’ fascination for animals. ‘Eco’ stood for Economic Range.
Thus, ECO PANDA was born.

Step 02

Defining Product Colors

A pinch of green with black and white not made the product look attractive, but also a sense of asscociation with nature and Panda’s favourite food, Bamboo.

Step 03

Color Code of Each Part

Selected Color for the entire product, to get a uniformity of shades.

Step 04

Sketching Logo

Drawings of an entirely new typography, with incorporation of a fascinating mascot so kids could relate it to Panda at the first sight.

Step 05

Coloring the Logo

A careful selection of colors made the character lively and enhanced the look.

Step 06

Gathering Elements

Designed each shape according to the product color contrast.
Listed features of the product to make it even more attractive.

Step 07

Creating Sticker Shapes & Designs

Explored whereall on the product stickers could be pasted to beautify it. Next, stickers’ shapes were created, designed, colours selected, and gave ECO PANDA an aesthetic look.

Step 07

Creating Sticker Shapes & Designs

Explored whereall on the product stickers could be pasted to beautify it. Next, stickers’ shapes were created, designed, colours selected, and gave ECO PANDA an aesthetic look.

Step 08

Product Image Enhancement

The most important step after Product Photography – Pictures of the final product were enhanced, with color correction, brightness, texture and sharpness.

Step 07

Creating Sticker Shapes & Designs

Explored whereall on the product stickers could be pasted to beautify it. Next, stickers’ shapes were created, designed, colours selected, and gave ECO PANDA an aesthetic look.

Step 07

Creating Sticker Shapes & Designs

Explored whereall on the product stickers could be pasted to beautify it. Next, stickers’ shapes were created, designed, colours selected, and gave ECO PANDA an aesthetic look.

Step 09

Creating Manual

A manual was prepared with step by step procedure and relevant graphics, to enable the customers to assemble the product on their own, without any confusion.

Step 10

Designing of Printed Box

Pckaging box, the most important element in luring your customers. We designed it in a way to make it stand out, with the product highlighted.
We did our best to do justice to the design and thankfully, the results were quite fruitful.

Step 11

3D Box

Made this 3-Dimensional box to see how it would look on the shelf.

Step 12

Designing of Master Carton

Pckaging box, the most important element in luring your customers. We designed it in a way to make it stand out, with the product highlighted.
We did our best to do justice to the design and thankfully, the results were quite fruitful.

Step 13

Representation of Master Carton

This image is created in Photoshop, with a perspective view, light, shadows and colors and even its dimensions were calculated on the basis of inner box size, before its manufacturing.